LA?PERLA
AT?A?GLANCE
La?Perla?is?a?lingerie?and?beachwear?brand?synonymous?with?Italian?luxury.
For?over?50?years,?La?Perla?has?followed?the?evolution?of?the?female?body?through?different?fashions,?trends?and?moods,?while?passionately?honoring?its?tradition?of?hand?crafted?Italian?corsetry.
It?has?evolved?into?a?true?luxury?brand?with?boutiques?in?the?most?fashionable?shopping?districts?all?over?the?world.
A?STRONG?LUXURY?BRAND
Luxury?lifestyle?lingerie?brand
Strong?brand?identity?and?positioning
High?Quality?and?Tailoring?standards
Made?In?Italy
THE?ORIGINS
Ada?Masotti,?a?woman?full?of?talent?and?courage,?in?1954?gave?birth?to?her?dream:?an?atelier?of?corsetry?in?the?name?of?the?best?Italian?tradition.
Her?skillful?hands?knew?how?to?create?small?works?of?art?to?enhance?the?feminine?beauty.
This?experience?is?one?of?the?values?of?La?Perla?today.
BOLOGNA,?AN?ANCIENT?TOWN
Bologna?is?the?Italian?town?where?La?Perla?is?born:?a?fascinating?place,?rich?in?artistic?masterpieces,?famous?for?its?arcades?and?the?ancient?towers.
Bologna?hosted?for?four?centuries?a?solid?tradition?of?silk?factories?and?textile?manufacturers?which?had?given?rise?to?refined?laboratories?of?feminine?corsetry.
Ada?Masotti?was?trained?in?the?best?city?atelier?becoming?a?skilled?corset?maker.?Thanks?to?this?training,?she?laid?down?the?foundations?of?that?unique?know-how?that?is?still?today?an?integral?part?of?the?La?Perla?philosophy.
LA?PERLA,?A?NAME?FULL?OF?PROMISES
To?choose?the?name?of?her?brand?new?laboratory?Ada?Masotti?was?inspired?by?a?box?lined?in?red?velvet?in?which?she?presented?her?creations?as?if?they?were?jewels.
She?chose?the?name?of?the?most?feminine?and?harmonious?gem:?the?pearl.
TODAY
As?of?June?2013,?the?company?is?part?of?the?Pacific?Global?Management?Group,?a?global?talent?management?company?headquartered?in?London,?active?in?the?model?and?celebrities’?management,?music?and?events?business?through?Elite?World?and?Gold?Typhoon.?Under?the?new?ownership,?the?company?is?embarking?on?an?exciting?phase?of?development?with?a?new?strategy?aimed?at?leveraging?its?existing?positioning?as?a?top?brand?to?evolve?into?a?true?luxury?brand.
LA?PERLA?COLLECTIONS
La?Perla?for?nearly?60?years?has?followed?the?evolution?of?the?female?body?through?different?fashions?and?trends?becoming?the?lingerie?and?beachwear?brand?synonymous?with?“Made?in?Italy”?luxury.
It?offers?a?wide?array?of?collections?that?range?from?lingerie?to?nightwear,?from?beachwear?to?fragrances?and?hosiery,?dedicated?to?a?refined?and?sensual?woman?who?aims?at?expressing?and?underlining?her?femininity?in?a?self-confident,?sophisticated?and?elegant?way.
LA?PERLA?BOUTIQUES
As?well?as?being?present?in?the?best?department?stores?and?specialized?shops,?La?Perla?sells?its?collections?through?a?selected?network?of?flagship?boutiques?and?shops?in?shop?which?are?located?at?the?heart?of?the?most?important?fashion?streets?of?the?world.
The?companys?new?direction?is?also?based?on?a?change?of?image?for?its?retail?arm.?The?new?design?for?the?La?Perla?boutiques?is?the?result?of?the?work?of?architect?Roberto?Baciocchi,?founder?of?the?internationally?renowned?architectural?studio?with?its?headquarters?in?Arezzo,?Italy.
LA?PERLA?CAREER
If?you?are?interested?in?a?career?with?LA?PERLA,?please?see?the?more?position?descriptions?on?51job?website.
LA?PERLA
一覽
La?Perla是內(nèi)衣和泳裝品牌的代名詞，意大利奢侈。
50多年來(lái)，?La?Perla通過不同的時(shí)尚，潮流和心情演化了女性的身體，同時(shí)激情地沿襲了意大利手工制作緊身衣的傳統(tǒng)。
它已演變成一個(gè)真正的奢侈品牌，在最時(shí)尚的購(gòu)物區(qū)擁有遍布世界各地的精品店。
一個(gè)強(qiáng)奢侈品牌
奢侈生活方式的內(nèi)衣品牌
強(qiáng)大的品牌形象和定位
高品質(zhì)和裁剪標(biāo)準(zhǔn)
意大利制造
探源
Ada?Masotti?，一個(gè)充滿才華和勇氣的女人，她的夢(mèng)想在1954年誕生了：以最好的意大利傳統(tǒng)為名義的緊身衣工作室。
她靈巧的手知道如何創(chuàng)造小型的藝術(shù)精品，提升女性之美。
這方面的經(jīng)驗(yàn)是La?Perla的今天的價(jià)值之一。
博洛尼亞，一個(gè)古老的小鎮(zhèn)
博洛尼亞是意大利小鎮(zhèn)，是La?Perla誕生的地方：一個(gè)迷人的地方，富產(chǎn)藝術(shù)杰作，有著名的拱廊和古老的塔樓。
博洛尼亞擁有四個(gè)世紀(jì)的絲綢工廠和紡織品制造商的堅(jiān)實(shí)的傳統(tǒng)，這孕育了精致的女性胸衣實(shí)驗(yàn)室。
Ada?Masotti在最好的城市工作室得到培訓(xùn)成為一個(gè)熟練的緊身胸衣制作者。由于這種培訓(xùn)，她提煉出的獨(dú)特工藝，仍然是今天的La?Perla的理念的一個(gè)組成部分。
LA?PERLA?，這個(gè)名字充滿希望
要選擇她的全新實(shí)驗(yàn)室的名字,?Ada?Masotti的靈感來(lái)自一個(gè)內(nèi)襯紅色天鵝絨的盒子，從這個(gè)盒子中，她提煉出了她的作品，就好像它們是珠寶。
她選擇了最有女人味的和最圓潤(rùn)的寶石的名字：珍珠。
今天
直至2013年6月，該公司成為Pacific?Global?Management集團(tuán)成員。Pacific?Global?Management集團(tuán)是總部設(shè)在倫敦的全球人才管理公司，通過經(jīng)營(yíng)精英模特和金牌大風(fēng)公司，活躍于模特和明星的管理，音樂和賽事領(lǐng)域。Pacific?Global?Management集團(tuán)運(yùn)用La?Perla?現(xiàn)有定位,正在將其打造成為一個(gè)頂級(jí)品牌，一個(gè)真正的奢侈品品牌。隨著這個(gè)新的戰(zhàn)略，La?Perla?正進(jìn)入一個(gè)令人激動(dòng)的新的發(fā)展階段。
La?Perla?產(chǎn)品系列
在近60年，La?Perla一直在通過不同的時(shí)尚和流行來(lái)遵循女性身體的演變，成為了內(nèi)衣和泳裝品牌的代名詞，?“意大利制造”的奢侈品。
La?Perla?的產(chǎn)品系列為精致性感的女性而設(shè)計(jì)制造，產(chǎn)品范圍廣泛，從內(nèi)衣到睡衣，從泳裝到香水和針織品，用一種自信，成熟和優(yōu)雅的方式表達(dá)和強(qiáng)調(diào)她的女人味。
LA?PERLA精品店
除了呈現(xiàn)于最好的百貨店和專賣店，?La?Perla的通過選定位于世界上最重要的時(shí)尚街道的核心位置的旗艦精品店和店中店商店的網(wǎng)絡(luò)來(lái)銷售它的產(chǎn)品系列。
公司的新的發(fā)展方向也是基于零售部門的形象的變化。對(duì)于La?Perla的精品店的新設(shè)計(jì)是建筑師Roberto?Baciocchi的作品?，Roberto?Baciocchi?是總部設(shè)在意大利阿雷佐的國(guó)際知名的建筑設(shè)計(jì)工作室的創(chuàng)始人。
LA?PERLA工作機(jī)會(huì)
如果您有志于在LA?PERLA集團(tuán)發(fā)展您的的職業(yè)生涯，請(qǐng)通過www.51job.com瀏覽集團(tuán)在中國(guó)的工作機(jī)會(huì),并通過電子信箱hr@laperla.net.cn與我們?nèi)〉寐?lián)系。
LA?PERLA?DIGITAL?IDENTITY
LA?PERLA的相關(guān)主頁(yè)
www.laperla.com
Facebook:?www.facebook.com/laperlaofficialsite
Instagram:?www.instagram.com/llaperlalingerie
Pinterest:?www.lpinterest.com/laperlalingerie
YouTube:?www.youtube.com/laperlalingerie
Twitter:?www.twitter.com/laperlalingerie

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