北京
崗位描述:
1、負(fù)責(zé)汽車市場(chǎng)研究項(xiàng)目的數(shù)據(jù)統(tǒng)計(jì)分析;?
2、利用自動(dòng)化工具批量制作數(shù)據(jù)分析報(bào)告;?
3、參與數(shù)據(jù)挖掘模型的設(shè)計(jì)和實(shí)現(xiàn)
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背景要求:
1、數(shù)學(xué)、計(jì)算機(jī)或統(tǒng)計(jì)學(xué)相關(guān)專業(yè)背景。?
2、有VBA或熟悉SQL數(shù)據(jù)庫優(yōu)先?
3、有市場(chǎng)研究公司數(shù)據(jù)分析經(jīng)歷優(yōu)先?
4、有較好的溝通能力,有較好的數(shù)據(jù)敏感性?
5、工作認(rèn)真踏實(shí)、有責(zé)任心?
Ipsos?is?a?leading?global?market?research?company,?founded?and?managed?by?research?professionals.?Ipsos?helps?interpret,?simulate,?and?anticipate?the?needs?and?reactions?of?consumers,?customers?and?citizens?around?the?world.?
Fast?facts:
Founded:?1975?
First?listed?on?the?Paris?Stock?Exchange:?July?1,?1999?
Total?revenues?in?2010:?1,140.8?million?euros?
Presence?in?84?countries
Full-time?employees:?16,000?
Clients?around?the?world:?5,000+?
70+?million?interviews?conducted?per?year?
As?of?October?1st,?2011?Ipsos?acquires?Synovate?and?becomes?the?3rd?global?market?research?company?
Ipsos,?The?Home?for?Researchers?
http://www.ipsos.com
益普索(Ipsos)汽車行業(yè)研究簡介?
益普索(Ipsos)汽車研究部在中國擁有強(qiáng)大的研究及客戶服務(wù)團(tuán)隊(duì),運(yùn)用集團(tuán)先進(jìn)的研究模型,同時(shí)充分結(jié)合中國的消費(fèi)者和市場(chǎng)狀況,為汽車零部件企業(yè)、汽車生產(chǎn)廠家、汽車銷售渠道以及汽車售后服務(wù)商提供研究咨詢服務(wù);包括新產(chǎn)品設(shè)計(jì)的評(píng)估和定位、價(jià)格測(cè)試、實(shí)車測(cè)試?(car?clinic)、競品比較、市場(chǎng)細(xì)分、目標(biāo)用戶的特征、神秘顧客、顧客滿意度和忠誠度、品牌健康、概念測(cè)試、用戶購買行為等;通過“提供面向問題的解決方案”助力客戶實(shí)現(xiàn)可持續(xù)發(fā)展。
About?Ipsos?Auto?
Over?the?past?ten?years,?the?global?automotive?industry?has?undergone?notable?changes.?To?play?a?more?integral?role?in?helping?clients?design?strategies?and?make?decisions,?Ipsos?has?established?a?research?team?consisting?of?experts?in?automotive?research?to?serve?the?car?industry.?Providing?solutions?to?problems"?means?that?we?can?help?clients?make?better?judgments?and?decrease?risks?by?offering?accurate?information.?
Our?wealth?of?experience?enables?us?to?use?leading?methods?and?techniques?for?researching?a?series?of?projects,?including?development?and?pricing?of?new?products,?brand?health?and?orientation,?concept?tests,?market?segmentation?and?dynamics,?purchasing?behavior,?research?of?new?car?purchasers,?customer?satisfaction?and?outline?tests,?driving?clinics?etc?
Ipsos?China?provides?specific?research?on?mystery?shoppers?and?customer?satisfaction,?as?well?as?marketing?consultancy?services?to?help?build?top-level?sales?and?maintenance?service?networks.