1、根據(jù)品牌的發(fā)展來制定跨界營(yíng)銷計(jì)劃并予以執(zhí)行,和合作伙伴建立暢通的合作渠道,和相關(guān)機(jī)構(gòu)溝通以尋求支持并爭(zhēng)取資源;
2、維系合作伙伴關(guān)系,深度發(fā)掘合作伙伴需求,尋找新的合作點(diǎn),拓展新項(xiàng)目;
3、使用換位思考分析跨界營(yíng)銷優(yōu)勢(shì),并加工潤(rùn)色形成方案發(fā)送給目標(biāo)伙伴;
4、第一時(shí)間為公司提供行業(yè)或消費(fèi)者新動(dòng)向,并采取相應(yīng)的措施;
5、通過贊助、合作、授權(quán)等形式充分挖掘品牌IP價(jià)值;
【崗位要求】
1、優(yōu)秀的社交能力,具備敏銳的商業(yè)洞察力,較強(qiáng)的聯(lián)想及邏輯思維能力;
2、了解KOL,對(duì)跨界營(yíng)銷有深刻理解,時(shí)刻關(guān)注并了解流行文化;
3、熱愛旅行,懂文學(xué)、音樂、宗教、藝術(shù),有較高審美水準(zhǔn);
4、接受出差,男女不限,形象氣質(zhì)佳;
Senior?Manager?of?Brand?Cooperation
[work?content]
1.?Develop?cross-border?marketing?plans?based?on?the?development?of?the?brand?and?implement?them,?establish?smooth?communication?channels?with?partners,?and?communicate?with?relevant?institutions?to?seek?support?and?strive?for?resources;
2.?Maintaining?partnerships,?deepening?the?needs?of?partners,?finding?new?points?of?cooperation,?and?expanding?new?projects;
3.?Use?transposition?thinking?to?analyze?cross-border?marketing?advantages,?and?process?the?retouching?formation?plan?to?send?to?the?target?partner;
4.?Provide?the?company?with?new?trends?in?the?industry?or?consumers?for?the?first?time?and?take?corresponding?measures;
5.?Fully?tap?the?brand?IP?value?through?sponsorship,?cooperation?and?authorization;
【job?requirements】
1.?Excellent?social?skills,?strong?business?insight,?strong?association?and?logical?thinking?skills;
2.?Understand?KOL,?have?a?deep?understanding?of?the?new?communication?platform,?and?always?pay?attention?to?and?understand?popular?culture;
3,?love?to?travel,?understand?literature,?music,?religion,?art,?have?a?higher?aesthetic?level;
4,?accept?business?trips,?***?or?***,?good?image?quality;