Requirements/任職要求:
Bachelor?degree?in???business,?marketing?or?related?discipline.???市場營銷、商務等相關專業(yè)學士學位;
Minimum?3?years?MNC???working?experience?in?marketing?role.???跨國公司市場部3年以上工作經驗;
Has?online?shop???solution?or?experience.???具有網上商店解決方案或經驗;
Has?sense?of?product???configuration.???具有產品配置意識;
Be?skilled?in?using???PS,?AI,?ID,?CDR?or?similar?drawing?software.???熟練使用PS,?AI,?ID,?CDR或類似的繪圖軟件;
Excellent???communication?skills,?both?oral?and?written?(English?&?Chinese).????優(yōu)秀的中英文口頭、書面表達能力。
??Functional???area/職責:????
??Set?up?a?homepage???for?APW.????威能公司網站主頁設計;
Responsible?for???handling?the?development?and?execution?of?numerous?digital?projects?that???advance?the?marketing?communications?strategy?of?the?company.????負責處理各種數字行銷活動的策劃和執(zhí)行,推動公司市場宣傳策略的落實;
In?charge?of???implementing?and?evolving?SEO?tactics?aimed?at?boosting?website?traffic?and???rank.???實施和改進搜索引擎優(yōu)化策略,提高網站流量和排名;
Manage?e-mail???campaign?creation?and?execution?to?enhance?brand?influence?and?maintain?the???relationship?with?existing?and?approach?potential?customers.????通過電子郵件營銷,擴大品牌影響力,維護現有客戶關系,接觸新客戶資源;
Carry?out?social?media???operation?and?planning,?such?as?WeChat,?Weibo,?LinkedIn?and?other?platforms.????協助社交媒體平臺的日常運維及營銷策劃,如微信、微博、領英等;
Create?and?execute???marketing?campaign?annual?plan?according?to?market?trends?and?sales.???根據市場趨勢和銷售量制定并執(zhí)行營銷活動年度計劃;
Define?products?launch?and?promotion?process.?To?involve?all?relevant???department?and?functions?during?the?process.????定義產品發(fā)布和促銷過程。?在此過程中涉及所有相關部門和職能;
Ensure?all?the?marketing?material,?messaging?and?communications???(product?brochure,?catalogues,?flyers,?posters,?videos,?etc.)?are?consistent???with?Wuerth?Group?CI?policies?and?guidelines.????確保所有營銷材料,消息和通訊(產品手冊,目錄,傳單,海報,視頻等)均與Wuerth?Group?CI政策和指南一致;
Sales?support?and?customer?development?activities.?銷售支持和客戶開發(fā)活動。