Duties?&?Responsibilities?職責(zé)概述????
Develop?and?implement?diversified?marketing?campaigns?aligned?with?the??strategic?business?and?brand?objectives?of?GL?events.?Generate?new?ideas?for??improving?the?spread?of?the?corporate?brand.?根據(jù)智奧會(huì)展集團(tuán)的業(yè)務(wù)發(fā)展戰(zhàn)略與品牌目標(biāo)開展各項(xiàng)市場(chǎng)工作。為企業(yè)品牌傳播出謀劃策。
Be?involved?in?multiple?marketing?tasks?and?provide?reporting?to?the??management?regularly.?參與多項(xiàng)市場(chǎng)工作并向公司管理層定期提交工作報(bào)告。
Design?or?coordinate?the?creation?of?all?print?and?digital?marketing??pieces?according?to?the?CI?standard,?including?but?not?limited?to:?根據(jù)公司形象標(biāo)準(zhǔn)要求，設(shè)計(jì)、協(xié)調(diào)制作各種印刷和數(shù)字宣傳用品，包括但不限于：
???????-??Various?elements?for?content?marketing.?內(nèi)容營銷所需的各項(xiàng)素材。
???????-???All?kinds?of?company's?printing?materials.?各類公司印刷品。?
Modification?for?graphic,?video?and?audio?materials.?Typesetting?for??various?promotional?materials?or?UI?design.?日常圖片、視頻、音頻資料的修改；各種宣傳資料頁面排版美化或UI設(shè)計(jì)。
Maintain?and?update?the?corporate?website?of?GL?events?China.?Monitor??SEO?and?web?traffic?metrics.?負(fù)責(zé)智奧會(huì)展中國區(qū)公司官網(wǎng)更新。關(guān)注網(wǎng)站搜索引擎排名以及訪問量。
Following?the?CI?standard,?support?the?creation?and?update?of?all?the??corporate?and?major?project?websites?of?all?the?JV?companies?of?GL?events?in??China.?根據(jù)企業(yè)形象標(biāo)準(zhǔn)要求，智奧會(huì)展中國區(qū)各合資公司官網(wǎng)及主要項(xiàng)目網(wǎng)站的設(shè)計(jì)與更新支持。
Maintain?and?update?all?corporate?social?media?accounts?of?GL?events??China.?Create?and?spread?articles?and?press?releases,?aiming?at?“attractive??content-exposure?increase-brand?recognition-follower?growth”.??負(fù)責(zé)智奧會(huì)展中國區(qū)所有社交媒體賬戶的更新與維護(hù)。以“爆款內(nèi)容–曝光量提升–品牌知名度–粉絲增長”為目標(biāo)，進(jìn)行文案創(chuàng)作及傳播。
Engage?with?teammates?in?each?business?segment,?i.e.?EXHIBITIONS,??VENUES?and?LIVE,?to?facilitate?their?understanding?and?implementation?of?the??corporate?branding?/?marketing?policies?&?guidelines.?與各業(yè)務(wù)板塊（展會(huì)主辦、場(chǎng)館管理、活動(dòng)與體育賽事運(yùn)營）的同事密切協(xié)作，幫助他們更好地領(lǐng)會(huì)并貫徹企業(yè)品牌與市場(chǎng)策略的各項(xiàng)準(zhǔn)則與規(guī)定。
Play?an?active?role?in?organising?press?conferences,?road?shows??or?other?corporate?events?for?GL?events?China.?積極參與智奧會(huì)展中國區(qū)的新聞發(fā)布會(huì)、路演及公司層面各種對(duì)外活動(dòng)的籌備與組織工作。???????????
Qualifications?and?requirements?任職資格
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Bachelor's?or?master's?degree?in?marketing,?advertising,?graphic?design??or?MICE.?市場(chǎng)營銷?/?廣告?/?平面設(shè)計(jì)?/?會(huì)展專業(yè)本科或碩士學(xué)歷。
Hands-on?experience?with?digital?marketing,?including?social?media?and??content?marketing.?具備數(shù)字化營銷的實(shí)戰(zhàn)經(jīng)驗(yàn)，包括社交媒體與內(nèi)容推廣。
Excellent?copywriting?skills?and?ability?to?deliver?creative?content??(text,?image?and?video).?出色的文案功底與圖文、影像內(nèi)容創(chuàng)造能力。
Working?knowledge?of?mainstream?software?for?picture?processing,??typesetting?and?video?edit.?有主流圖像處理、頁面排版、視頻編輯軟件的使用經(jīng)驗(yàn)。
Familiarity?with?web?design?and?knowledge?of?SEO?/?SEM.?熟悉網(wǎng)站設(shè)計(jì)與關(guān)鍵字排名優(yōu)化。
Excellent?written?and?verbal?communication?skills?for?both?English?and??Chinese.?Conversance?in?French?would?be?a?plus.?優(yōu)秀的中英文書面和口頭溝通能力。精通法語者優(yōu)先考慮。
Multitasking?and?time-management?skills,?with?the?ability?to?prioritize??tasks.?多任務(wù)處理和時(shí)間管理技能,?有能力確定任務(wù)的優(yōu)先次序。