Responsibilities:
??
Create?and?execute?product-based?marketing?campaign?and?annual?plan?according?to?market?trends?and?sales?growth?target.
Define?and?build?up?the?right?communication?with?trade?media?for?on-line?and?off-line,?B2B?and?B2C.?(Automotive?Aftermarket)
Work?together?with?Sales?team?to?establish?local?marketing?strategy?that?is?fit?to?the?Automotive?Aftermarket/MRO?Industry?in?China.
Define?products?launch?and?promotion?process.?To?involve?all?relevant?department?and?functions?during?the?process.?
Conduct?market?study,?analyze?market?share,?market?volume?to?support?the?marketing?strategy?and?sales?plan.?
Responsible?for?the?planning?&?execution?of?national?&?regional?trade?shows,?customer?events?&?Automotive?Aftermarket?sponsorship?activities.??
Marketing?intelligence,?research?and?competitor?monitoring.?
Ensure?all?the?marketing?material,?messaging?and?communications?(product?brochure,?catalogues,?flyers,?posters,?videos,?etc.)?are?consistent?with?Wuerth?Group?CI?policies?and?guidelines.?
Create?external?marketing?materials?to?support?sales?and?branding?on?the?market.
Sales?support?and?customer?development?activities.
Plan,?control?and?management?of?project?budget.?
Other?works?assigned?by?company.??
Requirements:
Experience?in?MNC.
Minimum?2?years?of?successful?marketing?and?communication?experiences?in?Automotive?Aftermarket.
Experienced?cross-functional?communications.
Strong?planning,?communication?and?presentation?skills.
Experience?in?product?management,?project?management,?product?sales?or?relevant?experiences?will?be?a?plus.?
??????????Applying?with?a?portfolio?will?be?preferable.