POSITION?DESCRIPTION
職位描述
Position/職位：Digital?Marketing?Brand?Executive(數(shù)字化營銷品牌專員)
Department/部門：Marketing?department?
Direct?Supervisor/直接領(lǐng)導(dǎo)：Marketing?Manager
ESSENTIAL?DUTIES?AND?RESPONSIBILITIES?include?but?not?limited?as?the?following?list:
主要職責(zé)包括但不限于下列各項(xiàng):
？?精通SEM后臺操作，不斷優(yōu)化，降低成本，提高獲客量。
Good?at?SEM?set,?optimize,?lower?cost?and?increase?leads.
？?熟悉或者掌握官網(wǎng)SEO技能,?與第三方一起合作負(fù)責(zé)官網(wǎng)優(yōu)化，提升網(wǎng)站自然流量，優(yōu)化網(wǎng)站自然搜索排名等；熟悉口碑營銷方式,不斷優(yōu)化互聯(lián)網(wǎng)品牌口碑。
Familiar?with?or?have?website?SEO?techniques,?improve?website?ranks?by?cooperating?with?third?parties.?Be?familiar?with?mouth?branding?on?internet,?and?improve?internet?branding.
？?與第三方合作運(yùn)營微信公眾號，不斷輸出優(yōu)質(zhì)內(nèi)容。
Operate?for?wechat?account?by?cooperating?with?third?parties.
？?有小紅書，知乎等自媒體的日常運(yùn)營經(jīng)驗(yàn)，包括但不限于內(nèi)容創(chuàng)作及廣告投放，不斷優(yōu)化占位及排名,獲得更多品牌曝光。
Have?experience?in?selfmedia?like?Xiaohongshu,?Zhihu?etc.,?and?knows?how?to?operate,?including?create?contents,?and?do?some?ads?etc.?Continuously?optimize?ranks?and?more?branding?exposure.
？?熟悉平臺類廣告投放機(jī)制，熟悉媒體資源的特性及適用性。熟練操作投放文案圖片制作、數(shù)據(jù)跟蹤和管控；有效管理各推廣媒體的預(yù)算、投放內(nèi)容、投放結(jié)果，不斷優(yōu)化CPA/CPS和用戶量；
Familiar?with?platforms?ads.?rules?and?gather?knowledge?of?platforms?suitability.?Good?at?ads.?design,?data?tracks?and?control.?Effectively?control?all?media?ads.?budget,?contents,?results,?and?continuously?optimize?CPA/CPS?and?fans?quantity.
？?對月度、季度、年度的投放數(shù)據(jù)進(jìn)行預(yù)估和分析，協(xié)助規(guī)劃年度投放推廣計劃
Make?analysis?regarding?monthly,?quarterly,?yearly?report,?and?support?to?online?yearly?plan.
？?協(xié)助經(jīng)銷商進(jìn)行數(shù)字營銷
Support?sales?partner?for?online?marketing?if?they?have?any?needs.
？?上級領(lǐng)導(dǎo)要求完成的其他職責(zé)
Other?tasks?as?assigned?by?the?supervisor
任職要求：
？?Job?requirement:
1)?統(tǒng)招市場相關(guān)專業(yè)本科及以上學(xué)歷；
Bachelor’s?degree?in?marketing?related?major.
2)?2-3年以上數(shù)字化營銷相關(guān)經(jīng)驗(yàn)，具備知名廣告公司或大型集團(tuán)公司經(jīng)驗(yàn)者優(yōu)先；
2?or?3?years?digital?marketing?experience.?
3)?熟練使用Excel，可以針對數(shù)據(jù)進(jìn)行深度處理分析；
Good?at?excel
4)?較強(qiáng)的溝通能力和解決問題能力；能承受高強(qiáng)度的工作壓力；
Good?communication?skill?and?problem?solving?ability.
5)?精通CPC、CPM、CPA等投放優(yōu)化手段，有成功的降低成本，提升數(shù)據(jù)案例者優(yōu)先；
Good?at?CPC,?CPM,?CPA?at?optimizing?way?of?launching?ads.?
6)?有一定的創(chuàng)意和文案撰寫能力，有良好的審美；
Have?ability?to?create?new?ideas?and?articles,?have?good?sense?of?beauty