先知公司簡(jiǎn)介???????Who?are?we
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????人類(lèi)文明的發(fā)展歷史上，總有人領(lǐng)先一步，看似不經(jīng)意間的奇思妙想，經(jīng)過(guò)不斷地求證和演繹，成為一顆顆閃亮的坐標(biāo)，改變了世界，也改變了人類(lèi)的生活，向無(wú)數(shù)已經(jīng)或即將開(kāi)拓新的可能的人致敬!
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先知（Wewin?Group）架構(gòu)分三大事業(yè)群:先知命名實(shí)驗(yàn)室，先知設(shè)計(jì)研究院，先知傳統(tǒng)文化研究。
先知命名實(shí)驗(yàn)室是世界三大專(zhuān)業(yè)命名機(jī)構(gòu)之一，90年代開(kāi)始服務(wù)客戶(hù)，先知正式注冊(cè)于2005年，自它成立以來(lái)，已為全球5000多家公司及個(gè)體業(yè)主提供了上萬(wàn)次的命名服務(wù)。尤其擅長(zhǎng)本土企業(yè)定位策劃及命名，對(duì)中國(guó)文化及商業(yè)環(huán)境有系統(tǒng)的研究，因此成為國(guó)際企業(yè)實(shí)現(xiàn)中國(guó)本土化的首選命名公司。著名的案例有：韓國(guó)喜來(lái)健、美國(guó)Amsted、美國(guó)HayDay?Farms、韓國(guó)LG、韓國(guó)SK、西班牙?El?Corte?Inglés、韓國(guó)Wonandwon等中文的本土化命名,或?yàn)槠渥悠放铺峁┟?。?guó)內(nèi)知名企業(yè)案例有首開(kāi)集團(tuán)、朵唯、中國(guó)一汽、工商銀行、三星集團(tuán)、中信出版社、新華聯(lián)合、華冉集團(tuán)、京博集團(tuán)、鼎基礦業(yè)、金茂威斯汀、長(zhǎng)虹集團(tuán)、樂(lè)天瑪特、西奧中心、晶城秀府、香港新世界、遠(yuǎn)洋地產(chǎn)、紅旗乳業(yè)、申達(dá)集團(tuán)、金盛福、新辣道、南京揚(yáng)子、國(guó)電、常州化工、中石化、唐山啟奧。先知命名實(shí)驗(yàn)室事業(yè)群擁有不同領(lǐng)域里的專(zhuān)家，如語(yǔ)言學(xué)、圖像設(shè)計(jì)、營(yíng)銷(xiāo)戰(zhàn)略、品牌策劃、法律等，擁有知名的品牌及文化專(zhuān)家，如清華培訓(xùn)專(zhuān)家思翰教授。
先知設(shè)計(jì)研究院自2005創(chuàng)立以來(lái)，始終專(zhuān)注于品牌整合與創(chuàng)新設(shè)計(jì)，擁有科學(xué)、嚴(yán)謹(jǐn)、實(shí)用的品牌設(shè)計(jì)體系，匯聚了國(guó)內(nèi)外眾多知名品牌策略專(zhuān)家、品牌創(chuàng)意、優(yōu)秀的設(shè)計(jì)專(zhuān)家。公司致力于為您的企業(yè)提供專(zhuān)業(yè)的品牌策劃，品牌定位，企業(yè)CIS識(shí)別設(shè)計(jì)，產(chǎn)品包裝，廣告創(chuàng)意設(shè)計(jì)，空間導(dǎo)視、網(wǎng)站設(shè)計(jì)等一站式品牌落地解決方案。先知設(shè)計(jì)研究院曾服務(wù)于國(guó)內(nèi)外眾多知名企業(yè)，其中包括BMW、大眾、長(zhǎng)安集團(tuán)、首開(kāi)集團(tuán)、遠(yuǎn)洋地產(chǎn)、龍湖地產(chǎn)、阿里巴巴、Mercedes-Benz、中國(guó)聯(lián)通、匯豐銀行、渣打銀行、荷蘭銀行、中國(guó)銀行、中國(guó)工商銀行、中國(guó)建設(shè)銀行、中信銀行、三星中國(guó)等，涉及行業(yè)涵蓋汽車(chē)制造、金融、地產(chǎn)、通訊、零售、文化藝術(shù)、傳媒、互聯(lián)網(wǎng)、出版、電信、食品、制藥、金融、重工業(yè)、物流等。先知設(shè)計(jì)研究院憑借超前的設(shè)計(jì)理念與高效的執(zhí)行團(tuán)隊(duì)，獲得眾多客戶(hù)的認(rèn)可。
先知傳統(tǒng)文化研究事業(yè)群在文化研究領(lǐng)域擁有多年的實(shí)戰(zhàn)經(jīng)驗(yàn)，在不斷地探索與實(shí)踐中，總結(jié)出了一套有效方法，倡導(dǎo)文化為先的經(jīng)營(yíng)理念，并充分整合語(yǔ)言學(xué)、心理學(xué)、美學(xué)、大眾傳播學(xué)、社會(huì)學(xué)、營(yíng)銷(xiāo)學(xué)等多門(mén)學(xué)科，構(gòu)建起科學(xué)嚴(yán)謹(jǐn)?shù)睦碚擉w系。經(jīng)過(guò)多年的沉淀和專(zhuān)業(yè)上的技術(shù)積累，先知很榮幸的服務(wù)了眾多世界五百?gòu)?qiáng)及中國(guó)一百?gòu)?qiáng)企業(yè)，為其發(fā)展出謀劃策。
先知（Wewin?Group）以企業(yè)整體發(fā)展規(guī)劃為起點(diǎn)，以企業(yè)營(yíng)銷(xiāo)戰(zhàn)略為基石,以創(chuàng)造企業(yè)領(lǐng)導(dǎo)品牌為己任，以文化為創(chuàng)意源泉，我們將以思維的深度和廣度深入挖掘品牌背后的商業(yè)價(jià)值。
先知者先行一步，先知者洞悉未來(lái)，先知者領(lǐng)先一步則步步領(lǐng)先。Wewin?共生，共贏，共榮?。
???動(dòng)而勝人，成功出于眾者，先知也?——《孫子兵法》
Who?we?are
There?is?always?some?people?one?step?ahead?their?peers?in?the?civilization?history?of?human?beings.?Lots?of?fanciful?and?wonderful?thoughts?changed?the?whole?world?and?human?life?saluting?to?those?heroes?who?have?created?and?will?create?more?possibilities.
The?three?departments,?Wewin?Naming?Lab,?Wewin?Design?Research?Institute,?and?Wewin?Traditional?Culture?Research?Institute?compose?the?Wewin?Group.?Wewin?Naming?Lab?is?one?of?the?world-famous?professional?naming?organizations.?It?started?to?provide?service?to?clients?from?1990s?and?registered?in?2005.?It?has?provided?service?to?more?than?5000?enterprises?and?clients?all?over?the?world.?With?a?systematic?research?on?Chinese?Culture?and?business?environment,?it?is?especially?good?at?local?brand?naming?and?planning?and?is?always?the?first?choice?for?brand?localization?of?global?companies.?Its?famous?cases?include:?Ceragem?(Korea),?Amsted?Industries?Group?(USA),?HayDay?Farms?(USA),?LG?(Korea),?LG(Korea),?SK(Korea),?El?Corte?Inglés?(Spain)?Samsung?(Korea)and?Wonandwon?(Korea).?Domestic?famous?cases?include:?Shoukai?Group,?Doov,?China?FAW,?ICBC,?CITIC?Press,?Xinhua?Association,?Huaran?Group,?Jingbo?Group,?Dingji?Mining,?Westin?Hotels?&?Resorts？,?Changhong?Group,?Sino-Ocean,?LotteMart,?Team?Center,?Jingcheng?Xiufu,?Hong?Kong?New?World,?Hongqi?Dairy,?Shenda?Group,?Jinshengfu,?Spicy?Way,?Nangjing?Yangtze,?State?Grid,?Changzhou?Chemical?Industry,?Sinopec?and?Tangshan?Qi’ao.?The?three?departments?of?Wewin,?namely?Wewin?Naming?Lab,?Wewin?Design?Research?Institute?and?Wewin?Traditional?Culture?Research?Institute?cooperated?together.?Wewin?has?many?experts?in?different?fields?like?linguistic,?graphics,?marketing?strategy,?brand?planning?and?law;?it?also?has?a?famous?brand?and?culture?expert,?Professor?Wang?Sihan.
Since?founded?in?2005,?Wewin?Design?Research?Institute?has?throughout?dedicated?to?brand?integration?and?innovative?design.?It?possesses?a?scientific,?prudent?and?practical?brand?design?system?and?lots?of?famous?experts?in?brand?strategy,?brand?innovation?and?design.?We?provide?companies?with?a?series?of?services?such?as?brand?planning,?brand?positioning,?enterprise?CIS,?product?package,?advertising?innovation,?space?signage?and?website?design.?Wewin?Design?Research?Institute?possesses?a?large?client?groups?like?BMW,?Volkswagen,?Chang’an?Group,?Shoukai?Group,?Sino-Ocean?Group,?Longfor?Properties,?Alibaba,?Mercedes-Benz,?China?Unicom,?HSBC,?SCB,?Netherland?Bank,?BOC,?ICBC,?CCB,?CITIC?Bank,?Samsung?of?various?fields?which?include?automobile?making,?financing,?real?estate,?communication,?culture?and?arts,?media,?Internet,?publishing,?electronic?communication,?food,?pharmacy,?law,?heavy?industry?and?logistics.?Our?unprecedented?design?philosophy?and?effective?design?group?have?won?a?good?reputation.
Wewin?Traditional?Culture?Research?Institute?has?years?of?practical?experience?and?accumulated?an?effective?method?dominated?by?culture.?Basing?on?this?philosophy,?we?integrated?linguistics,?philosophy,?aesthetics,?mass?communication,?sociology?and?marketing?and?built?a?multi-discipline?theory?system.?Wewin?has?given?advice?and?suggestions?to?many?world?top?500?enterprises?and?China?Top?100?Enterprises?in?the?past?several?years.
With?the?integrated?development?plan?as?the?starting?point,?marketing?strategy?the?cornerstone,?profound?culture?the?creating?source?we?devote?ourselves?to?discovering?commercial?values?of?brands?and?putting?the?mission?of?creating?a?leader?brand?on?the?shoulders.
The?one?who?foreknow?can?be?one?step?ahead,?can?thoroughly?understand?the?future?and?can?always?be?in?advance.?Wewin?means?a?close?commercial?relationship,?the?pursuit?of?win-win?cooperation?and?prosperity?between?clients?and?us.
What?enables?the?wise?sovereign?and?the?good?general?to?strike?and?conquer,?and?achieve?things?beyond?the?reach?of?ordinary?men,?is?foreknowledge.?——The?Art?of?War
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