職位描述:
1.?Assist?client?to?develop?annual?marketing?strategy?and?PR?plan
?整合資源制定年度公關(guān)宣傳計(jì)劃
2.?Formulate?and?maintain?close?relationship?with?appropriate?key?consumer?and?travel?trade?media?in?China?to?ensure?client?receives?positive?and?consistent?media?coverage?in?alignment?with?overall?brand?positioning?
?為公關(guān)推廣活動(dòng)撰寫高品質(zhì)文案,包括新聞稿、專題稿和營銷文案;
3.Target?national?and?regional?media?in?China?across?travel?&leisure,?lifestyle,food?and?wine,?business?and?news?both?traditional?and?new?media?
?專業(yè)的中文文案寫作,對(duì)媒體關(guān)注和市場(chǎng)趨勢(shì)具有高度敏感性并且能迎合消費(fèi)者興趣;
4.Facilitation?of?media/KOL?famils?through?providing?suggestions?on?target?media?personnel,assisting?with?media?invitation?and?pre-trip?coordination,?as?well?as?the?exposure?pursuing?followed?by?clippings?and?report.?
?維護(hù)與拓展媒體關(guān)系,媒體范疇包括但不限于:旅游類、商務(wù)會(huì)獎(jiǎng)?lì)?、生活方式類、時(shí)尚奢侈品類、新聞?lì)?、商業(yè)類、航空類等;
5.?Provide?advice/approach?on?media/PR?functions?and?events
?參加各類公關(guān)活動(dòng)及提供目標(biāo)媒體人員建議,協(xié)助媒體邀請(qǐng)及進(jìn)行行程前協(xié)調(diào),以及在追求曝光后進(jìn)行剪報(bào)和報(bào)道;
6.?Ensure?all?the?Key?Performance?Indicators?are?achieved?in?accordance?with?company?and?client’s?
?公司安排的其它項(xiàng)目管理工作。
任職要求:
1.?擁有至少3年公關(guān)相關(guān)工作經(jīng)驗(yàn);
2.?必須具備優(yōu)秀的英文讀寫與溝通能力;
3.?具備出色的信息組織能力、分析能力和及時(shí)洞察媒體市場(chǎng)發(fā)展趨勢(shì)的能力;
4.?具備良好的人際溝通及書面溝通能力;
5.?獨(dú)立工作并且能夠?qū)⒂⑽脑假Y料編譯成通順自然的中文內(nèi)容;
6.?具備出色的計(jì)算機(jī)使用技巧,包括使用微軟辦公軟件。