崗位描述：Job?description:負(fù)責(zé)協(xié)助中國地區(qū)線上市場項目的開發(fā)和執(zhí)行工作，注重挖掘潛在客戶，執(zhí)行和管理每月的網(wǎng)絡(luò)廣告投放You?will?be?responsible?for?supporting?the?development?and?execution?of?the?digital?marketing?program?in?China.?Your?main?role?is?to?implement?and?manage?monthly?internet?marketing?programs?focusing?on?leads?generation.職責(zé)包括：Responsibilities?Include:? 負(fù)責(zé)網(wǎng)絡(luò)投放效果的實時追蹤、優(yōu)化，注重團隊發(fā)展.? Manage?promotion?projects?daily，?weekly，?and?monthly?focusing?on?team?target?achievement.? 與設(shè)計團隊保持聯(lián)系，提高廣告投放的反饋度以增加潛在客戶? Work?with?design?team?to?execute?highly?effective?direct?response?programs?to?significantly?increase?leads?generation.? 分析報告項目情況，提供優(yōu)化方案和新項目的建議.?Analyze?and?report?program?performance;?provide?results?and?recommendations?for?improvement?and?new?programs.? 優(yōu)化投放效果，將預(yù)算使用最優(yōu)化.?Improve?program?results?and?increase?the?impact?of?online?marketing?on?revenue?and?profitability.? 負(fù)責(zé)新媒體的開發(fā)和采購,?用以吸引更多潛在客戶.? Be?responsible?of?new?media?development?and?buying?to?attract?more?potential?leads.任職要求：Job?requirements:? 本科及以上學(xué)歷，商科、市場營銷、公關(guān)等相關(guān)專業(yè)優(yōu)先.? Bachelors?degree?in?business,?marketing,?communication?or?related?field.? 具備良好的文案功底，善于利用活動主題或廣告語突出產(chǎn)品賣點.? Be?able?to?write?good?copy.?Highlighting?unique?selling?points,?campaign?types?and?slogans.? 精通Excel、Salesforce、Omniture等工具者優(yōu)先考慮。? ?Proficient?in?Excel,?Salesforce,?Omniture?is?beneficial.? 擁有良好的人際溝通能力，能夠與國內(nèi)外合作商建立并保持長久而良好的合作關(guān)系。? ?Excellent?communication?skills?with?the?ability?to?effectively?interact?with?related?co-workers?and?vendors,?ability?to?build?and?maintain?strong?relationships?with?both?internal?and?external?partners.? 具有互聯(lián)網(wǎng)思維，學(xué)習(xí)能力強，抗壓能力強。? Digital?thinking,?strong?self-learning?ability,?able?to?deliver?results?under?pressure.? 兩年以上相關(guān)工作經(jīng)驗,?尤其熟悉新媒體及媒體的發(fā)展，包括把控線上活動，分析媒體效果，挖掘潛在客戶的營銷經(jīng)驗優(yōu)先考慮。? At?least?2?years?related?working?experience,?especially?familiar?with?new?media?and?media?development,?including?measurement?of?online?campaigns,?as?well?as?the?ability?to?analyze?media?performance.?Marketing?experience?on?leads?generation?is?preferred.額外的要求：Additional?requirements:? 熟悉搜索引擎、RTB、社區(qū)媒體等多種推廣營銷平臺規(guī)則，了解網(wǎng)站SEO優(yōu)化，社區(qū)媒體優(yōu)化規(guī)則；? Familiar?with?SE,?RTB,?social?media?and?other?marketing?platform,?understand?SEO?optimization,?social?media?optimization?rules;? 有良好的數(shù)據(jù)分析能力及一定的文案、設(shè)計功底，可獨立完成網(wǎng)站推廣策劃與相關(guān)客戶維護方案的撰寫；? Good?data?analysis?skill,?copywriting?and?design?skills,?and?able?to?independently?work?on?the?website?promotion?planning?and?related?customer?maintenance?program;? 關(guān)注互聯(lián)網(wǎng)的發(fā)展趨勢，了解HTML5、LBS、UI等網(wǎng)絡(luò)技術(shù)，結(jié)合其進(jìn)行營銷。? Follow?the?development?trend?of?the?Internet,?understand?the?web?technologies,?like?HTML5,?LBS,?and?UI,?and?able?to?use?them?for?marketing? 有豐富的競價廣告理論知識和操作經(jīng)驗，熟悉競價廣告投放模式和媒體特征，深諳各種賬戶結(jié)構(gòu)優(yōu)化、推廣成本控制等技巧；? With?theoretical?knowledge?and?experience?in?bidding?advertising,?familiar?with?the?advertising?mode?and?media?features?of?competitive?bidding,?familiar?with?various?account?structure?optimization?and?promotion?cost?control?techniques;? 有較強的數(shù)據(jù)敏感度和營銷嗅覺，具備良好的邏輯分析、文字表達(dá)、溝通協(xié)調(diào)能力，能獨立完成競價廣告數(shù)據(jù)分析報告；? Strong?data?sensitivity?and?marketing?sense,?good?logic?analysis,?verbal?expression,?communication?and?coordination?ability,?able?to?complete?the?bidding?advertising?data?analysis?report?independently? ?有微信廣告、廣點通、智慧推、粉絲通、信息流廣告或各種展示類廣告工作經(jīng)驗者優(yōu)先考慮。? Has?experiences?with?wechat,?guangdiantong,?zhihuitui,fengsitong,?xingxiliu?advertisement?or?other?advertising?channel?would?be?a?plus有意者請注明應(yīng)聘城市和職位并發(fā)送相關(guān)簡歷至郵箱：hr@fivestarsports.cn?，多謝