Purpose???As?IKEA?expand?quickly?in?China,?a?good?brand?establishment?through?strong?Public?Relations?is?crucial?for?long?term?success?in?each?market.?Therefore?a?strong?local?PR?covering?both?Corporate?and?Commercial?communication?is?needed?to?strengthen?the?image?and?profile?of?IKEA?as?a?corporate?entity?-?our?approach?to?business?(in?all?areas),?our?ethics,?value?practices,?credibility?etc.?Local?PR?shall?contribute?to?the?overall?image?of?IKEA?as?a?company?in?the?eyes?of?all?external?organizations?–?media,?government,?NGO's.?embassies?etc.?Local?PR?shall?support?IKEA's?corporate?identity?and?image?and?result?in?IKEA?being?seen?as?a?as?an?innovative?company?and?one?of?the?best?sources?of?knowledge,?design?expertise?and?inspiration?as?well?as?a?trusted?company?(vision?driven?and?a?good?place?to?work).??????Mandate???Good?media?relationship?is?built?on?understanding,?communication,?trust?and?useful?information?exchanging.?An?experienced?and?knowledgeable?local?PR?manager?will?help?store?build?positive?image?around?brand?and?range?by?active,?creative?relationship?building.?This?person?will?contribute?to?national?PR?strategy?and?investment?plan?to?the?local?market?to?secure?best?ROI.?Local?PR?is?a?crucial?member?in?LM?function?with?good?relationship?with?local?media?and?Key?Opinion?Leaders?(KOL),?strong?interest?and?rich?knowledge?of?IKEA?brand?and?range.?This?person?will?act?as?an?IKEA?ambassador?in?front?of?local?media?and?KOL.????????Motivation???IKEA?vision?&?business?idea???Strong?interest?in?home?furnishing?and?improving?life?at?home?and?love?to?share?externally???Energy?on?building?strong?IKEA?brand?in?local?market???Working?with?people?and?active?communication???Continuous?improvement?????Capability???Able?to?influence?people?with?strong?local?market?insight?and?IKEA?way?of?marketing?communication???Able?to?build?up?close?relationships?with?local?media?&?KOL???Ability?to?lead?PR?activities,?from?event?to?interview???Have?highly?effective?and?creative?written?and?verbal?communication?skills.???Able?to?lead?and?coach?local?PR?agency???Able?to?lead,?coach?and?develop?people