Principal?Responsibilities:
1. Instill?and?live?the?Company?Values.
2. In?conjunction?with?the?President?and?CEO?and?other?members?of?senior?management,?to?prepare?and?execute?the?strategies?and?plans?to?achieve?the?Company's?business?results,?and?accountable?for?group?P&Ls.
3. Lead?the?marketing?team?to?develop?and?implement?marketing?strategies,?plans?and?programs?to?drive?business?growth,?including?marketing?promotions,?communications?(branding,?PR,?etc.),?academic?activities,?event?management,?crisis?management,?etc.
4. Lead?and?manage?the?operations?of?the?Marketing?Department,?including?developing?and?executing?department?working?process?and?policies,?budgeting?and?controlling,?staffing,?training,?etc.
5. Develop?branding?strategy?and?improve?brand?image?for?the?Company.?Direct?and?develop?the?communications?programs,?including?public?and?media?relations,?development?and?maintenance?of?the?Company’s?website,?APP,?Wechat,?social?media?public?account,?brochures,?media?coverage?over?air,?TV?and?prints?etc.
6. Drive?the?professional?education?strategy?including?planning,?execution,?and?resource?development,?by?working?with?internal?and?external?business?partners
7. Responsible?for?marketing?intelligence?to?support?business?decisions?including?periodically?market?survey?&?analysis,?market?positioning?and?targeting?review,?etc.
8. Locate?the?relevant?resources?and?develop?business?partners?&?coordinators.?Build?good?relationship?with?KOLs
9. Other?tasks?as?assigned.
Required?Experience:
1. Bachelor's?degree,?major?in?medical?preferable.
2. 10+?years?of?solid?marketing?management?experience?in?MNC?of?Healthcare?industry.
3. Strong?business?skills?and?business?acumen?are?critical.
4. Extensive?media?&?marketing,?and?hospital?resources.
5. Demonstrated?skills?in?planning,?problem?solving?and?an?understanding?of?business?operations?and?marketing?management.
6. Fluent?English?language?skills?in?reading,?writing?and?oral.