數(shù)碼市場(chǎng)推廣助理負(fù)責(zé)管理金山電池（GPB）中國(guó)的數(shù)碼市場(chǎng)營(yíng)銷工作，與外部供貨商和合作伙伴建立良好合作。這一職位將支持公司的市場(chǎng)營(yíng)銷團(tuán)隊(duì)，負(fù)責(zé)中國(guó)的電子商務(wù)合作伙伴計(jì)劃和執(zhí)行數(shù)字營(yíng)銷活動(dòng)，如搜索引擎營(yíng)銷（SEO和SEM），社會(huì)化媒體，廣告展示，電子DM，GPB官方網(wǎng)站和數(shù)碼市場(chǎng)分析報(bào)告等。
工作職責(zé)：
*?與內(nèi)部團(tuán)隊(duì)及供貨商緊密合作，產(chǎn)出有效網(wǎng)絡(luò)市務(wù)推廣計(jì)劃。
*?依各管道特點(diǎn)分別策劃、組織并執(zhí)行網(wǎng)絡(luò)促銷、廣告與營(yíng)銷管理及控制。
*?負(fù)責(zé)中國(guó)GPB網(wǎng)站更新與管理。
*?進(jìn)行網(wǎng)絡(luò)市場(chǎng)調(diào)查與消費(fèi)者行為分析等信息匯整。
*?建議最佳網(wǎng)絡(luò)技術(shù)以配合GPB網(wǎng)絡(luò)市務(wù)策略
*?密切合作和跟蹤電子化平臺(tái)所有權(quán)問題,需要制定短期和長(zhǎng)期的解決方案
*?作為企業(yè)市務(wù)部及中國(guó)業(yè)務(wù)部的主要溝通橋梁，確保所有市務(wù)信息的一統(tǒng)性
*?提供定期網(wǎng)絡(luò)分析及報(bào)告。
工作要求
* 至少2?-?3年的數(shù)碼市場(chǎng)營(yíng)銷經(jīng)驗(yàn)
* 大學(xué)本科學(xué)歷,電子商務(wù)/工商管理/通信(營(yíng)銷專業(yè)優(yōu)先)
* 熟悉中國(guó)電子商務(wù)和市場(chǎng)營(yíng)銷者優(yōu)先
* 熟悉數(shù)字平臺(tái)和網(wǎng)絡(luò)發(fā)展的最新趨勢(shì)
* 良好的表達(dá)和溝通能力
* 流利英語及普通話,閱讀和寫作
* 精通MS?Windows和網(wǎng)絡(luò)環(huán)境，對(duì)web程序有基礎(chǔ)認(rèn)識(shí)
* 基本精通Photoshop優(yōu)先
* 注重細(xì)節(jié),?多任務(wù)型，良好的時(shí)間管理能力
* 倡導(dǎo)變革，積極主動(dòng)，團(tuán)隊(duì)合作意識(shí)強(qiáng)
Digital?Marketing?Executive,?China
The?Digital?Marketing?Executive?will?lead?the?Gold?Peak?Batteries?(GPB)?China’s?digital?marketing?effort?with?external?vendors?and?partners.?This?position?support?corporate?marketing?team?in?responsible?for?China?eCommerce?partnership?program?and?executing?digital?marketing?activities?such?as?Search?Marketing?(SEO?and?SEM),?social?media,?display?advertising,?eDM,?GPB?website,?and?digital?analytics?and?reporting.
Job?Responsibilities
Work?closely?with?internal?teams?and?3rd?party?vendors?to?create?and?deliver?digital?marketing?communication
Coordinate?and?support?with?various?digital?channels,?including?forums,?website,?social?media,?eCommerce?partnerships?and?mobile?activities
Responsible?for?content?update?and?management?for?China?GPB?websites
Responsible?for?market?intelligence?and?understand?the?market?trend?and?customer?behavior?in?terms?of?digital?innovation?and?adoption
Identify?appropriate?digital?marketing?techniques?and?technologies,?and?apply?to?GPB?digital?marketing?strategy
Work?closely?and?follow?up?digital?platform?problems?and?takes?ownership?to?work?out?short?and?long?term?solutions.
Act?as?a?liaison?with?corporate?marketing?team?and?China?marketing?team?to?ensure?consistency?across?all?GPB?digital?marketing?communications
Provide?regular?site/campaign?analytics?and?report
Job?Requirements
Min.?2?-?3?years?experience?in?digital?marketing
University?degree?in?eCommerce/Business?Administration/?Communication?(major?in?Marketing?preferred)
Exposure?in?China?eCommerce?and?marketing?is?a?plus
Knowledge?in?digital?platform?development,?latest?online?trend
Good?presentation?and?communication?skills
Fluent?in?English?&?Mandarin,?reading?and?writing
Proficiency?in?MS?Windows,?web?environment?and?basic?knowledge?with?web?programs
Basic?proficiency?in?Photoshop?preferred
Detail?oriented,?Multi-tasking?and?good?time?management
Change?advocate,?positive?and?team?work?mentality