此崗位需要英語(yǔ)流利,匯報(bào)上級(jí)為美國(guó)人。
Job?Purpose
工作目的
The?Marketing?Manager?is?responsible?for?the?development?and?management?of?the?marketing?plan,?calendar,?budget,?and?communications?initiatives.?The?Marketing?Manager?oversees?company?promotions,?events,?advertising,?digital?and?social?media?and?merchandise,?and?company?websites.
營(yíng)銷經(jīng)理負(fù)責(zé)開(kāi)發(fā)和管理營(yíng)銷計(jì)劃、日程表、預(yù)算及公關(guān)協(xié)調(diào)工作。營(yíng)銷經(jīng)理負(fù)責(zé)公司的促銷、活動(dòng)、廣告、數(shù)字化媒體和社交媒體,招商活動(dòng)以及公司的網(wǎng)站。
Responsibilities
工作職責(zé)
? Develop,?establish?and?maintain?marketing?strategies?to?meet?organizational?objectives.
? 負(fù)責(zé)制定、確立和維護(hù)市場(chǎng)戰(zhàn)略以滿足組織目標(biāo);
? Ensure?effective?management?of?the?marketing,?advertising?and?promotional?activities?of?the?organization.
? 確保有效管理組織的營(yíng)銷活動(dòng)、廣告及促銷活動(dòng);
? Conduct?market?research?to?determine?market?requirements?for?existing?and?future?products
? 開(kāi)展市場(chǎng)調(diào)研以確定現(xiàn)有產(chǎn)品和未來(lái)產(chǎn)品的市場(chǎng)需求;
? Deliver?analysis?of?customer?research,?market?conditions?and?competitor?information
? 分析客戶調(diào)研信息、市場(chǎng)狀況和競(jìng)爭(zhēng)者信息
? Develop?and?implement?marketing?plans?and?projects?for?new?and?existing?products
? 為新產(chǎn)品和現(xiàn)有產(chǎn)品制定營(yíng)銷計(jì)劃,并落實(shí)營(yíng)銷項(xiàng)目
? Manage?the?productivity?of?the?marketing?plans?and?projects
? 管理營(yíng)銷計(jì)劃和項(xiàng)目的產(chǎn)出率
? Manage?the?marketing?budget,?delivering?programs?within?agreed?budget
? 管理營(yíng)銷預(yù)算、在約定的預(yù)算范圍內(nèi)完成項(xiàng)目
? Manage?the?work?of?designers,?and?printers?ensuring?outstanding?levels?of?quality,?cost?effectiveness,?and?brand?alignment?to?standard
? 管理設(shè)計(jì)師和印刷人員的工作,確保他們提供一流的服務(wù),實(shí)現(xiàn)成本效益,品牌傳播符合標(biāo)準(zhǔn)
? The?above?is?not?an?exhaustive?list?of?duties.?The?post-holder?may?be?asked?to?take?on?different?tasks?as?required?and?all?employees?are?expected?to?work?collaboratively?to?support?the?overall?work?of?the?Colleague.
? 以上列出的只是部分職責(zé),在職人員須按要求完成各類工作,公司所有員工要團(tuán)結(jié)一致,協(xié)調(diào)工作,以促進(jìn)總體業(yè)務(wù)的進(jìn)步與成功。