Duties?and?Responsibilities
1.??????Along?the?company's?direction,?to?further?develop?and?maintain?our?corporate?image,?branding?and?identity?in?China?Market.
2.??????To?lead?the?development?and?implementation?of?marketing?plans?and?budgets,?corporate?communications?strategies?and?to?establish?appropriate?key?performance?indicators?for?the?overall?marketing?team?operations.
3.??????To?develop?and?administer?related?marketing?database,?which?included?but?not?limited?to?client?and?prospective?client?information,?Competitor’s?profile,?Business?partner?profile?and?etc.
4.??????To?manage?and?develop?social?media?strategy?as?well?as?to?drive?the?company's?website?in?Chinese?Version?associated?with?the?group?marketing?union.
5.??????To?develop?&?maintain?partnership?channels?via?appropriate?associations?and/or?related?Industry?Union?to?better?facilitate?the?collection?of?marketing?intelligence?and?analysis,?which?is?beneficial?to?Call?Center?Outsourcing?Business?or?directly?contribute?to?sales?team.
This?job?description?is?neither?exhaustive?nor?prescriptive?but?will?develop?in?the?light?of?changing?circumstances?in?consultation?with?the?post-holder.
Academic?Qualifications?Essential:
·?????????Degree?or?equivalent?professional?qualification?in?business?or?marketing
·?????????Excellence?in?both?Chinese?&?English?Level?(speaking?&?writing)
Experience?Essential:
·?????????Relevant?marketing?management?experience.
·?????????A?proven?track?record?in?developing?and?administering?marketing?programs.
·?????????Experience?in?leading?creative?development?process,?and?ability?to?innovate?change.
·?????????Devising?and?implementing?marketing?plans.
·?????????Managing?marketing?budgets.
·?????????Commissioning?artwork?and?print?production.
·?????????Placing?advertising.
·?????????Issuing?press?releases.
Desirable:
·?????????Experience?in?marketing?in?further?or?higher?education.
·?????????Commissioning?market?research.
·?????????Selecting?and?briefing?advertising?and?PR?agencies.
·?????????Experience?on?organizing?promotional?events
Skills?&?Knowledge?Essential:
·?????????Knowledge?of?higher?education?market.
·?????????Highly?organized,?with?proven?project?management?skills.
·?????????Excellent?presentation,?communication?and?interpersonal?skills.
Personal?Qualities?Essential:
·?????????Self-motivated?and?able?to?act?on?own?initiative.
·?????????Ability?to?think?strategically,?solve?problems?and?take?responsibility?for?decisions.
·?????????Willingness?and?ability?to?travel?nationally?and?internationally.
Skills?&?Knowledge?Essential:
·?????????Knowledge?of?higher?education?market.
·?????????Highly?organized,?with?proven?project?management?skills.
·?????????Excellent?presentation,?communication?and?interpersonal?skills.
Personal?Qualities?Essential:
·?????????Self-motivated?and?able?to?act?on?own?initiative.
·?????????Ability?to?think?strategically,?solve?problems?and?take?responsibility?for?decisions.
·?????????Willingness?and?ability?to?travel?nationally?and?internationally.