Your?responsibilities?will?include:·?????????Driving?and?managing?digital?marketing?campaigns?for?the?China?market·?????????Driving?online?traffic?to?www.editage.cn??through?a?variety?of?methods·?????????Increasing?online?visibility?of?Editage?Insights?(http://www.editage.cn/insights/),?an?offshoot?product?of?Editage?to-??????????Bring?new?users?to?the?website-??????????Get?users?to?register?on?Editage?Insights?and?engage?registered?users?to?get?them?to?keep?coming?back-??????????Build?a?strong?WeChat?channel?with?engaged?followers?through?various?campaigns·?????????Designing?and?executing?campaigns?to?increase?awareness?of?our?services?through?an?integrated?approach?such?as?campus?advertisements,?webinars?and?workshops,?events?etc.·?????????Networking?and?building?long?term?relationships?with?stakeholders?in?Universities?and?Research?institutions·?????????Conduct?interviews?with?industry?experts·?????????Engage?and?invite?guest?contributors?to?generate?a?steady?stream?of?China-specific?content?based?on?hot?topics?in?academia;?actively?participate?in?researcher-focused?industry?forums·?????????Conduct?presentations/Be?a?panelist?at?events,?seminars,?conferences?involving?researchers,?journals,?and?publishers?in?China·?????????Measuring?and?reporting?performance?of?all?the?campaigns?against?performance?goalsDesired?skills?and?experience·?????????Graduate?or?postgraduate?degree?in?Marketing·?????????5-7?years’?experience?in?B2B?or?B2C?marketing,?preferably?in?the?publishing?industry·?????????Previous?experience?in?planning?and?executing?online?marketing?campaigns·?????????Strong?understanding/experience?with?WeChat,?blog?marketing?and?content?marketing·?????????Prior?experience?in?content?writing·?????????Excellent?English?and?Chinese-?verbal?and?written?communication?skills·?????????Results?driven?individual?with?excellent?analytical?skills·?????????Ability?to?manage?multiple?projects?with?varying?priorities·?????????Great?networking/relationship?building?skills