Roles?and?Responsibilities:???The?job?holder?will?work?independently?with?peers?and?external?parties,?meanwhile?will?be?given?full?support?and?guidance?/?advise?as?needed?by?the?line?manager?Digital?and?social?marketing?–?50%?Develop?and?maintain?social?marketing?contents?for?EAC?owned?Wechat?accounts?to?deliver?a?new?look?and?feel,?in?tandem?with?company?expansion?strategy?to?direct-to-consumer,?with?a?focus?on?Travel?and?Home?Care?(Senior)Develop?digital?marketing?partners?and?new?media?cooperation?pool?via?using?existing?commercial?/BD?resources?and?exploring?new?interdisciplinary?partners?Support?E?Commerce?team?on?optimizing?3rd?party?transactional?platform?operation?Manage?company?websites?to?have?advanced?presence?in?search?engines?and?user-friendly?and?up-to-date?contents?Brand?awareness?and?influence?–?30%?Implement?the?ideation?of?Brand?IPs?socialization?to?consumers?Contents?optimization?/?marketing?in?association?with?EAC?main?product?and?service?offerings?on?all?digital?platforms?based?on?user?feedback?/?analyses?and?internal?feedback?Build?out?China?brand?marketing?(incl.?digital?v?Product)?collaterals?center?and?provide?brand?governance?in?commercial?activities?Commercial?/?BD?marketing?support?–?20%?Service?as?key?conduit?between?marketing?and?commercial?fronts?on?daily?marketing?support?–?events,?collaterals,?branding?guidelines,?giveaways?Develop?Brand?IP?franchise?marketing?plan?to?support?Commercial?team?on?cross-sell?activities?Support?strategic?marketing?and?Commercial?team?on?field?marketing?knowledge?management???????????????????????????????Requirement:5-?8?years?marketing?or?comms?experience?with?good?contents?(visual?+?copy)?capabilities?and?strong?skill-sets?on?develop?creative?contents?at?new?media?Interested?in?Travel?&?lifestyle,?Understand?Insurance?and?health?care,?Service-oriented?Knowledgeable?on?social?and?digital?marketing?platforms?(particularly?Wechat,?Zhihu,?Baidu,?Mobile?sites,?community?operation)?tactics?and?techniques,?with?basic?knowledge?on?martech?/adtech?growth?technologies??Resourceful?on?internet?and?new?media?business?development,?independent?service?providers?/?self-media?/KOL?MNC?platforms,?particularly?in?insurance,?travel,?health?care?related?sectors?Digital?/marketing?agency?or?2B2C?in-house?digital?or?social?marketing?role?preferred,?start-up?company?experience?encouraged?Bachelor?degree?or?above,?marketing,?journalism,?advertising,?Internet?background?a?plus