Responsibilities
Define?brand?development?overall?strategy?base?on?solid?understanding?on?user/market/competition.
Lead?to?develop?marketing?strategy/plan?and?collaborate?with?marketing?related?functions?to?execute?the?marketing?plan,?including?creative/advertising/PR/social/EDM.
Collaborate?with?product/operation?functions?to?come?up?with?brand?strategy?needed?resource?to?achieve?brand?goals.
Guide?the?development?of?high?quality?and?effective?marketing?materials?that?align?correctly?with?the?overall?brand?strategy.
Seek?out?new?marketing?opportunities?that?fit?with?the?brand?and?maximising?all?opportunities?for?growth.
Requirements
3+?years?working?experience?working?.?Experience?of?both?traditional?marketing?and?digital?marketing?is?a?plus.
Passionate?to?build?brand?from?zero/little?base.
Independent?profession?and?comfortable?with?remote?work.
Strong?data?analysis?capability.
Good?interpersonal?skills.
Proficient?in?English?is?a?must,?a?certain?level?mastery?of?Mandarin?is?a?plus.
Bachelor?degree?or?above.