A?role?responsible?for?developing?and?executing?marketing?and?communication?strategies?and?activities?internally?and?externally?to?build?and?enhance?the?BOBST?brand?and?grow?demand.?
??Planning?and?implementing?internal?&?external?Marcom?initiatives?and?activities,?represent?Bobst?Changzhou?internally?and?externally,?towards?the?right?channel,?organizations?&?target?groups?in?order?to?grow?demand?for?BOBST?products;
Work?closely?with?GC?Communication?Manager?to?ensure?one?unified?Bobst?Group?communication;
Deploy?the?BOBST?Branding?properly?getting?support?and?guidance?from?the?GC?MarCom?Manager;
Obtaining?market?intelligence?by?analyzing?the?market?information?from?internal/external?sources?in?order?to?maintain?and?keep?abreast?of?market/technology?trends,?customer?&?competitors’?behavior;
Coordinating?contents?development?e.g.?press?releases,?presentations,?video,?visuals?and?articles?through?working?closely?with?Product?Lines,?Service?team?and?the?GC?regional?communication?manager;
Monitoring?laws,?regulations,?industrial?standards?that?are?relevant?to?BCL?business?and?services,?understand?the?implication?and?propose?measures?to?address?those?requirements;
Coordinating?local?events?and?campaigns?for?BCL,?e.g.?site?events,?open?House?and?trade?shows?with?the?GC?Regional?Market?Manager?guidance;
Planning,?implementing?and?controlling?budget?for?BCL?MarCom?activities;
Orchestrate?with?HR?BCL?the?internal?communication?activities;
Work?closely?with?the?PL?MarCom?manager?to?validated?content;
Other?tasks?assigned?by?the?management.