Roles?and?Responsibilities
Work?with?Research?and??Analytics?teams?together,?to?implement?high?value?audience?(HVA);?Build??segmentation?strategies?based?on?IPG?AMP?and?relevant?data?from?partners.?Prepare??data?product?marketing/pitch?materials;?Present?at?pitches?for?client??development?if?necessary.?
Work?with?global?product?team??and?local?partners?to?develop?products?from?concept?design?to?test,?launch.
Be?responsible?for?analysis?of?Ecommerce?data??mining?projects?and?day??to?day?project?management?,?which?includes:
Carry?out?competitive?and?market??scans?to?compare?client's?with?their?competitors,?and?share?findings?on?market??and?industry?trends
Look?into?client's?business/ecommerce??shop’s?driving?factors,?with?analyst?and?modeller’s?supports?to?provide??insights,?build?segmentation?and?recommendations?to?achieve?audience?strategy??and?ecommerce?goals
Conduct?multi-channel?data??integration?projects?to?improve?customer?segmentation?capabilities?and?insights
Develop?clear?and?simple?access??to?reports,?explain?and?share?data?findings?and?present?insightful?analyses?to??both?internal?and?client?teams
????????????????????????????????General?Profile:
Research,?Data?Analytics?or??Technology?background?
Working?experience?in?advertising/media?agency,?ecommerce?or?relevant??service?vendor
Career?path?towards?insight,?analytics?or?data?consulting
Good?MS?Excel,?PPT,?writing?skills?and?analytics?skills
Presentation?capability
????????????????????????Extra?Capability:
Experience?in?Big?Data,?AI?/?Machine?Learning?application,?Marketing??Analytics
Programming?exposure?in?the?following:?SAS,?R,?or??Python?for?mathematical?or?data?operations?are?preferred
Industry?experience?in?CRM,?EC?and/or?TP?vendors?
Experience?in?Programmatic,??DMP,?JingDong?9N?ISV,?Ali?Databank?ISV,?Data?Factory,?etc…