盟博由IPG集團(tuán)創(chuàng)建，管理集團(tuán)內(nèi)部全球范圍內(nèi)所有媒體相關(guān)資產(chǎn)，公司專注于幫助客戶實現(xiàn)營銷投資收益最大化，為客戶創(chuàng)造更加輝煌的經(jīng)營業(yè)績。
通過對集團(tuán)旗下各公司的投資以及在不同領(lǐng)域上的廣泛合作，使盟博成為“核心引擎”，從而打造一流的市場表現(xiàn)。為實現(xiàn)這一理想目標(biāo)，盟博管理層將引領(lǐng)全體員工致力于發(fā)展以下5大核心經(jīng)營戰(zhàn)略：??
數(shù)字化效率
科技賦新?
創(chuàng)意腦庫
人才優(yōu)勢
卓越的商業(yè)競爭力
盟博在全球范圍內(nèi)的媒體承攬額達(dá)三百億美元，擁有6500名營銷專家，遍布全球90個國家。我們致力于在最短的時間內(nèi)于不同領(lǐng)域中都形成我們獨有的營銷技巧，充分利用數(shù)字媒體并實現(xiàn)技術(shù)創(chuàng)新，在熟練掌握媒體優(yōu)化組合復(fù)雜性的基礎(chǔ)上，為客戶提供更具戰(zhàn)略性和創(chuàng)造性的媒體解決方案。
盟博旗下各家代理商堅持以比同行更誠信更高效的品質(zhì)服務(wù)客戶，幫助客戶將潛在的商業(yè)機會變?yōu)榭赡?，找到那些最終成為其最忠實最具影響力消費者的潛在顧客群。
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Created?by?IPG?to?manage?all?of?its?global?media-related?assets,?Mediabrands?has?a?single?vision?to?help?our?clients?maximize?the?impact?of?their?marketing?investment?to?deliver?explosive?business?results.??
Mediabrands?is?the?“chip”?inside?each?business?to?help?enable?superior?performance.???We?do?so?by?investing?in?and?creating?collaboration?across?our?Family?of?Brands.??To?achieve?this?goal,??The?Mediabrands?Leadership?Team’s?is?laser?focused?on?delivering?against?five?key?strategic?imperatives:?
Digital?Velocity?
Technology?Enablement?
IQ?Creation?
Talent?Superiority?
Commercial?Excellence?
With?6,500?communications?specialists?operating?in?90?countries?Mediabrands?manages?$30B*?in?global?media?billings.??In?all?areas?we?are?focused?on?evolving?our?marketing?skills,?harnessing?digital?media?and?technology?innovation?in?the?most?impressive?time?frames.??We?offer?greater?strategic?and?creative?capabilities?without?sacrificing?our?skills?of?mastering?media?complexity.??
Our?agencies?deliver?clients?new?marketing?solutions?with?a?greater?level?of?accountability?and?efficiency?to?find?the?best?suspects?to?turn?into?real?prospects,?who?could?ultimately?become?our?client’s?best?and?most?influential?buyers.
