盟博由IPG集團創(chuàng)建，管理集團內部全球范圍內所有媒體相關資產，公司專注于幫助客戶實現(xiàn)營銷投資收益最大化，為客戶創(chuàng)造更加輝煌的經營業(yè)績。
通過對集團旗下各公司的投資以及在不同領域上的廣泛合作，使盟博成為“核心引擎”，從而打造一流的市場表現(xiàn)。為實現(xiàn)這一理想目標，盟博管理層將引領全體員工致力于發(fā)展以下5大核心經營戰(zhàn)略：??
數(shù)字化效率
科技賦新?
創(chuàng)意腦庫
人才優(yōu)勢
卓越的商業(yè)競爭力
盟博在全球范圍內的媒體承攬額達三百億美元，擁有6500名營銷專家，遍布全球90個國家。我們致力于在最短的時間內于不同領域中都形成我們獨有的營銷技巧，充分利用數(shù)字媒體并實現(xiàn)技術創(chuàng)新，在熟練掌握媒體優(yōu)化組合復雜性的基礎上，為客戶提供更具戰(zhàn)略性和創(chuàng)造性的媒體解決方案。
盟博旗下各家代理商堅持以比同行更誠信更高效的品質服務客戶，幫助客戶將潛在的商業(yè)機會變?yōu)榭赡?，找到那些最終成為其最忠實最具影響力消費者的潛在顧客群。
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Created?by?IPG?to?manage?all?of?its?global?media-related?assets,?Mediabrands?has?a?single?vision?to?help?our?clients?maximize?the?impact?of?their?marketing?investment?to?deliver?explosive?business?results.??
Mediabrands?is?the?“chip”?inside?each?business?to?help?enable?superior?performance.???We?do?so?by?investing?in?and?creating?collaboration?across?our?Family?of?Brands.??To?achieve?this?goal,??The?Mediabrands?Leadership?Team’s?is?laser?focused?on?delivering?against?five?key?strategic?imperatives:?
Digital?Velocity?
Technology?Enablement?
IQ?Creation?
Talent?Superiority?
Commercial?Excellence?
With?6,500?communications?specialists?operating?in?90?countries?Mediabrands?manages?$30B*?in?global?media?billings.??In?all?areas?we?are?focused?on?evolving?our?marketing?skills,?harnessing?digital?media?and?technology?innovation?in?the?most?impressive?time?frames.??We?offer?greater?strategic?and?creative?capabilities?without?sacrificing?our?skills?of?mastering?media?complexity.??
Our?agencies?deliver?clients?new?marketing?solutions?with?a?greater?level?of?accountability?and?efficiency?to?find?the?best?suspects?to?turn?into?real?prospects,?who?could?ultimately?become?our?client’s?best?and?most?influential?buyers.
